Market research forms processing that gives you one study file Every fieldwork source combined, checked and ready for your analysts
Market research data processing from capture to charts For research agencies and insight teams running many studies at once
How our market research forms processing works Five steps, with a quality check before each hand-off
- Before fieldworkAgree the study layoutWe agree the variables, the codes and the quality checks with your project lead.
- During fieldworkCapture and compileAgents capture every questionnaire and compile each source into one digital format.
- During fieldworkPrepare the dataQuality checks run on every batch, and a person decides each response they flag.
- After fieldworkProcess the studyOpen answers are coded, and the data is set out the way your analysts work.
- DeliveryVisualize and hand overThe batch owner signs off the study file, the tables and the dashboard.
When market research forms processing is the right fit And when survey data processing or analytics suits you better
A good fit when
- Your fieldwork comes back in several formats from several vendors
- Several studies run at once, and your data team is the bottleneck
- Your analysts spend their first week cleaning instead of analyzing
Look elsewhere when
- You run one survey of your own customers: see survey data processing
- You need the market data collected from websites: see data extraction
- You need a new analytics platform built
Our market research forms processing services in detail What each stage covers, and what your analysts receive
Market research data capture
Primary research comes back on paper, on tablets, from web panels and from phone interviews. Secondary research adds web portals, forums and published reports. We capture all of it, of any size or format, into one standard layout.
Data compilation and digitization
Once each source is digital, we compile it into one file per study. Paper questionnaires are scanned and read, and a person reads every answer the agents can't read with confidence, such as a tick between two boxes.
Market research database creation and storage
Each study gets a database your team can query, with the variables named the way your analysts name them. Access is limited to the people on your study, and the data stays where you decide it lives.
Pre-processing and data quality checks
Before anyone analyzes the data, every response is checked for inconsistent answers, gaps, duplicates and impossible values. Agents flag what fails, a person decides each flagged response, and the reason is written in the study log.
- Logic and range checks on every variable
- Duplicate respondents across sources found
- Every change recorded in the study log
Market research data processing
We code open answers to your codebook and set out the data by segment and wave. The file comes in the format your analysts use, such as SPSS, Excel or CSV. Agents do the volume of coding, and a person codes the answers that fit no code.
Data visualization for research findings
From the processed file we build the tables, cross-tabs and charts the study needs, in Excel, PowerPoint or Power BI. Your analysts start from checked numbers and spend their time on what the numbers mean.
Questions about market research forms processing What research teams ask us before the first study
What is market research forms processing?
It's the work between fieldwork and analysis: capturing every questionnaire, combining the sources, checking quality, coding open answers and preparing the data for analysts. It turns raw forms into one study file people can trust.
How is it different from survey data processing?
Survey data processing usually covers one organization's own survey, from setup to report. Market research forms processing is built for research teams that combine many fieldwork sources, vendors and studies, and need each one prepared the same way.
Which formats can you work with?
Paper questionnaires, scanned images, tablet and CAPI exports, web panel files, and data from online sources. We deliver SPSS, Excel, CSV or a database, with the variables and labels your analysts expect.
How do you keep research data confidential?
Only the people on your study can open the data, and Damco signs your confidentiality agreement before fieldwork. We can remove respondents' names and contact details before processing begins.
Can you take on several studies at once?
Yes. Agents carry the volume, so studies run side by side. Each study has its own batch owner, who signs it off and answers for it.
Tell us about the study in fieldwork now
Describe the sources and the file your analysts need, and we'll show you how we'd process it.